Social media is perhaps the biggest game-changer in the world of marketing. The birth of social media platforms leads to the newer customer targeting schemes, and things just blew out of the roof. If used perfectly well, these social media sites can be the bridge between you and your targeted customer base. It provides one with the ability to market directly to those who you want to reach, and guide you to significantly expand your reach to those who perfectly match your customer profile. Having said all of that, social media is still a new marketing territory which is already very exhausted. Things can become really overwhelming and confusing at times, but nonetheless, it is an excellent and cheap tool of advertising and marketing. All you need is a successful social strategy, to understand the dynamics of this platform and you are good to go. The following is a list of the top social media site, which really helps in taking your business a notch higher.
1. Facebook: Facebook is not just for looking for your old school chums, and stalking on your ex. It is a legit site, to market your business well. Social media marketing is a full-on business which thrives on the marketing genius, social media sites are. Facebook has 1.59 billion users across the globe! It is an amalgamation of the largest blend of demographics on any social site, which means that it has the potential to help you reach your targeted customer base. It provides an extraordinary medium for your business to connect with your prospective customers all around the world. If you look at it from an advertising point of view, it is a goldmine of targeted customers. You can use the platform to match your product with buyers, Facebook makes most of its revenue from ads. Companies actually greatly benefit from Facebook advertisements and use it to their advantage.
2.Twitter: Another extremely popular social media site is Twitter. The platform has the ability to make things go viral in absolutely no time at all. The micro-blogging website has been around since 2004 and has been going very strong with estimated 300 million users across the world. The tweets are short and sweet, which is why the site has been often referred to as the SMS of the internet. Twitter again is an amazing way to connect with potential customers and buyers. The hashtag culture has made it easy to find, users who can be interested in your business and connect with them directly. You have to pay attention to trending topics, so always be on your toes when it comes to relevant hashtags to make the most of the momentum.
3.LinkedIn: Found in 2002, LinkedIn is a very good site for business professionals. It is a B2B social networking site, which has taken many businesses to newer heights. Often used by working professionals, LinkedIn has grown into a robust networking site within the business sphere. There are job listings, interest groups and so much more! If you are on the lookout for business leads, then use this site as a business after hours event, because you never know, what treats are you in for. It is important that you maintain your LinkedIn profile to make sure, that you are a part of different types of interest groups to ensure that you are with the right mix of people.
4.Instagram: Perhaps the most glamorous social media site of this lot, Instagram, has converted itself from a picturesque photo app to a full-fledged social media marketing website. There are around 500 million users and about 59% of them check their profiles every day, which goes on to how the popularity of Instagram. However, with their latest algorithm change, users no longer view the content in chronological order and rather through an algorithm determined by Instagram, much like Facebook’s algorithm. If you have a flair for creativity and are will build a brand with the help of pretty pictures and beautiful videos, then you can use this site to your advantage and use it as a marketing tool!
5.Pinterest: Another very eye-pleasing picturesque, site, Pinterest is loved by women all over the world. It has a significant reach among women, so if your business mostly deals with goods and services directly targeted towards the female demography, then this is the site to use. A huge demography of women can be reached through Pinterest and if your products include fashion, beauty, food, home décor or just about anything pretty, then Pinterest has to be your go-to destination to get traffic to your business site, which is a huge advantage.
6.YouTube: YouTube is perhaps one of the most powerful social media platforms out there with more than 48 hours of new video uploaded to the site every minute. Now that is simply unbelievable! If you are a small business using videos in your online marketing strategy, then YouTube is your place to be. It is the second largest search engine and is owned by Google; so when you think about the search engine optimisation, chances are, you will get more exposure than being on any other website.
So those were some of the best social media sites, which can be used as advantageous tools when you strategize about your business’s marketing and advertising. The best part is that the cost is much less and you get to bridge the gap between your company and your targeted audience.
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